Concept projectSocial campaign · Content system
Signal System
A social campaign and reusable content system built on a strict visual grammar.
Concept visual — not delivered client work.
Objective
Create a recognisable social presence that a team can produce consistently week after week.
Creative direction
Black, white, and one signal red. Bold type-led posts alternate with monochrome photography.
Design & development
A template family for posts and stories, a content calendar structure, and guidelines for tone and imagery.
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